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Why Your Veterinarian Doesn’t Recommend Pet Health Insurance

OK, so that’s just a salacious title. Your veterinarian may well recommend pet health insurance. I do, so that makes … um … two of us.  Okay, maybe I exaggerate. It’s clear that veterinarians increasingly buy into pet health insurance. When faced with very sick patients whose owners hold insurance policies for them, we breathe a sigh of relief. In our experience these clients more readily accept our recommendations to treat their pets. More and more of us see pet health insurance as a positive influence on patient care — not to mention out bottom lines. Yet even those of us who wholeheartedly endorse it tend to tread lightly on the subject, as if we’re well aware that we should be careful what we wish for. Heaven forbid that blue genie in the bottle should turn around and bite us in the butt once he’s freed. Pet health insurance is something veterinarians have plenty of cause to contemplate; it’s just that the pet health insurance industry wishes we would do so more frequently and ...